Lateral Thinking: Creativity Step By Step
Lateral Thinking: Creativity Step by Step
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.
"Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book.""--Times Educational Supplement"
From the Back Cover
This book is intended for use both at home and at school. At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This book is about lateral thinking which is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practiced and used. It is impossible to acquire skill in it just as it is possible to acquire skill in mathematics.
About the Author
Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely...