Strategic Management In Action (5th Edition)

Strategic Management In Action (5th Edition)

Strategic Management in Action (5th Edition)

The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

For business professionals involved in strategic planning.

From the Inside Flap
Preface

Welcome to the second edition of Strategic Management in Action! This book reflects my strong belief that strategic management can (and should) be interesting and exciting, and yet also can be based on sound, current academic theory. For a long time, I've felt there was a distinct need for a strategy book that effectively integrated strategy theory and strategy action—I wanted to show strategic management "in action." And Strategic Management in Action is a result of those beliefs!

How is this book different from the other strategic management textbooks on the market? I want to share with you what I feel are its competitive advantages—a term you will be quite familiar with after reading this text! As it did in the first...

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