Quantitative Research Methods For Communication
Quantitative Research Methods for Communication
Quantitative Research Methods for Communication: A Hands-On Approach, Third Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.
"If you're teaching a quantitative methods course, this is the best of all alternatives. Very thorough approach."
--Douglas A. Ferguson, College of Charleston
"Engaging examples help students apply information to real world scenarios".
--Joseph P. Mazer, Clemson University
"A thorough review of the major methodological choices facing communication researchers full of examples drawn directly from the field."
--Bree McEwan, Western Illinois University
About the Author
Jason S. Wrench is Associate Professor in the Department of Communication and Media at the State University of New York at New Paltz.
Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.
Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at...