The Levity Effect: Why It Pays To Lighten Up

The Levity Effect: Why It Pays To Lighten Up

The Levity Effect: Why it Pays to Lighten Up

The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits.

Review
"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (Personnel Today, Mon 17th March 2008)

"Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)

From the Inside Flap

If you think work is no laughing matter, the joke's on you. The Levity Effect uses serious science to reveal the remarkable power of fun and humor in building a productive, engaged, and loyal workforce...and a more successful you.

If you doubt levity is good for business, consider this: lighthearted leaders earn more on average than their more dour peers;...

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