Domesticating The World: African Consumerism And The Genealogies Of Globalization (California World History Library)

Domesticating The World: African Consumerism And The Genealogies Of Globalization (California World History Library)

Domesticating the World: African Consumerism and the Genealogies of Globalization (California World History Library)

This book boldly unsettles the idea of globalization as a recent phenomenon—and one driven solely by Western interests—by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.

Review

Domesticating the World comes at an important moment in the development of globalization studies.”
(Jessica Lynn Achberger World History Bltn 2010-06-30)

“This is truly a remarkable and important book. It is extremely well written, includes some wonderful pictures and illustrations, and is very accessible and engaging for scholars and students.”
(Dorothy L. Hodgson American Historical Review...

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