Management Communication: A Guide

Management Communication: A Guide

Management Communication: A Guide

Based on the assumption that management occurs through communication, this text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooks--they can either read chapters in sequence or access specific sections to research particular issues and concepts.

Review
1. Managing by Communicating You Manage by Communicating Communicating Is the Purposeful Exchange of Messages I. The Management Communication Process 2. Overview of the Management Communication Process Process and Product Analyze Design Create Verify 3. Analyzing Outcomes and Audiences Goals, Outcomes, and Audiences Single and Multiple Goals Understanding Goals as Outcomes Audiences Single and Multiple Audiences Types of Audiences Audience Needs--and Yours 4. Analyzing Media and Timing Media for Communicating Matching Media Timing 5. Designing the Communication Product Writing in Traffic Getting Attention Developing Buy-In Brainstorming Using the Appropriate Genre Developing Modules Designing for Access Outlining 6. Creating the Communication Product: Visuals and Text Choosing Between Visuals and...

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