Transnational Audiences: Media Reception On A Global Scale (Global Media And Communication)
Transnational Audiences: Media Reception on a Global Scale (Global Media and Communication)
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
ï¿½In Transnational AudiencesAthique develops a sophisticated and layered analysis of the complexities of studying media audiences. He does so while presenting an epistemology of the field and its theoretical developments that helps the reader understand audiences in an increasingly internet-dependent, transnational media environment.ï¿½ This book is an important contribution for students attempting to grasp the several decades of audience research and the important and necessary move from national to transnational analysis.ï¿½
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