Getting It Printed

Getting It Printed

Getting It Printed

Required reading in over 100 American colleges, this book offers a practical guide to the business and technical aspects of the printing industry.'

From Library Journal
This is a book for those who plan, buy, or design printing, written by three "lifers" in the graphic art and printing in dustries. Designed to educate the consumer in all phases of production, it is organized according to the sequence of most printing projects from design to shipment. Valuable discussions along the way of lesser and greater concerns (e.g., specs, evaluating quotations, monitoring quality, papers, inks, printing processes, delivery, packaging, trade customs) make the book a useful reference for novices and the experienced alike. Inclusiveness formats from fliers to books and fine illustrative material comparative visuals, charts, check lists, diagrams are this book's major strengths. It is technical yet accessible, instructional but interesting. Recommended. Ann Cope land, Drew Univ. Lib . , Madison, N.J.
Copyright 1986 Reed Business Information, Inc.

About the Author
An expert in the field, Eric Kenly is the founder of a company that creates learning programmes for the communications industry. In all, he has more than 20 years of invaluable...

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