How To Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks For Print And New Media

How To Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks For Print And New Media

How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media

A different kind of logo book for designers! Instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design.

From the Inside Flap
This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and non-profit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including:

- where ideas came from, whether instant inspirations or 2am breakthroughs
- different directions that were considered
- how initial roughs were influenced and shaped by the principles of good design and the realities of...

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