Content Chemistry: The Illustrated Handbook For Content Marketing

Content Chemistry: The Illustrated Handbook For Content Marketing

Content Chemistry: The Illustrated Handbook for Content Marketing

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

Review

“Andy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library.  —Arnie Kuenn, CEO, Vertical Measures, author, Content Marketing Works


"Andy Crestodina is our go-to person for all things content marketing and in Content Chemistry Andy teaches you exactly what...

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