Drawing from Herbert Zettl's vast expertise as an Emmy award-winning producer, director, and innovator, VIDEO BASICS, 8th Edition, delivers the most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book than the more comprehensive TELEVISION PRODUCTION HANDBOOK, the eighth edition of VIDEO BASICS presents thorough yet streamlined video instruction that can be covered in a single semester. It moves students from video concepts and processes to production tools and techniques, and, ultimately, the production environment (studio and field, indoors and out) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video. In addition, the accompanying MindTap Radio, Television & Film provides an interactive digital experience to help students ensure their course success.
About the Author
Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento)...