International Management: A Cultural Approach

International Management: A Cultural Approach

International Management: A Cultural Approach

Emphasizing the importance of culture in making cross-national business decisions

The Third Edition of International Management: A Cultural Approach describes the functions of management―planning, organizing, staffing, coordinating, and controlling―in an international cross-cultural context and addresses the impact of differing national cultures on the functions of management. With an abundance of practical illustrations, exercises, and case studies, author Carl Rodrigues provides a unique cross-cultural theoretical framework for conducting international business management. This novel text prepares students and future managers to be successful in the world of international business.

Key Features of the Third Edition

  • Presents a new SWOT analysis that describes the impact of culture on cross-national product/service, entry, pricing, and promotional strategies
  • Includes updated research findings, new textual examples, and Practical Perspectives to reflect up-to-date changes and advances in the business world
  • Contains a new section in each chapter describing how current information technology affects the chapter′s focus
  • Offers even more varied representation of countries and regions as examples to more accurately reflect the global focus of the book
  • Provides an innovative end-of-textbook student-exercise project where students can actively apply what they have learned
Accompanied by High-Quality Ancillaries!

Instructor Resources on CD are available to qualified adopters of International Management,

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