The Little Book Of Common Sense Investing: The Only Way To Guarantee Your Fair Share Of Stock Market Returns
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns
John C. Bogle's The Little Book of Index Investing is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group―the man who's been called "the conscience of the investment industry"*―recommends a simple, time-tested investment strategy that can deliver the greatest return to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can't be an index, why not invest in one? And you'll be all the happier and richer for it.
“John C. Bogle...has the mind of an economist and the personality of a preacher.” ―The Washington Post
“Bogle is rattling the status quo among the mutual fund titans.” ―Fortune
From the Inside Flap
Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner's game. Trying to beat the stock market...