Survey Research Methods (Applied Social Research Methods)

Survey Research Methods (Applied Social Research Methods)

Survey Research Methods (Applied Social Research Methods)

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affe

Review
“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.” (Joseph Kush)

“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.”  (Claudette Peterson)

“Even students with very little background in research methods can follow this text easily.” (Candan Duran-Aydintug)

“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.” (Gilbert Jacobs)

About the Author
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four...

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