Aim For The Heart; Write, Shoot, Report And Produce For TV And Multimedia

Aim For The Heart; Write, Shoot, Report And Produce For TV And Multimedia

Aim for the Heart; Write, Shoot, Report and Produce for TV and Multimedia

Al Tompkins is Broadcast and Online Group Leader for the prestigious Poynter Institute for Media Studies. In Aim for the Heart, he shares the secrets of great storytellers and writers, and helps professional broadcast journalists write clearer, stronger stories.

Aim for the Heart offers practical, specific advice on how to:
Find a laser-beam story focus
Decide whom to interview
Select the most memorable soundbites
Write tighter copy
Find the story lead and open
Create memorable characters

Aim for the Heart gives reporters, producers and writers page after page of practical advice on how to avoid cliches, passive verbs and "news jargon" that viewers hate. This book goes beyond the story to help reporters and producers find their leadership voices. Tompkins shows journalists how to deal with difficult people in the newsroom, and how to coach others to higher performance, rather than fixing the same frustrating mistakes over and over.

Tompkins is the co-author of the Radio and Television News Directors Foundation ethics workbook. In Aim for the Heart, he includes advice for how to make tough ethics calls on deadline. He helps journalists:
Think through when it is...

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