What Logos Do And How They Do It

What Logos Do And How They Do It

What Logos Do and How They Do It

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do and How They Do It presents twelve case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market.

Review
Serves as a valuable primer for any graphic designer, popular-culture aficionado or student of advertising culture. -- Ted Anthony, AP National Writer, April 1999

There are a lot of logos here. It is a pleasant exploration for just twenty bucks. -- Communication Arts Magazine, February 2001

From the Publisher
Illuminates the logo design process and explains what makes each logo work for its market.

About the Author
Authors Anistatia R. Miller and Jared M. Brown...

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