The Aloha Shirt: Spirit Of The Islands

The Aloha Shirt: Spirit Of The Islands

The Aloha Shirt: Spirit Of The Islands

The Ultimate Coffee-table Book on the World’s Most Famous Souvenir: the Hawaiian Shirt

The Aloha Shirt: Spirit of the Islands is the most colorful and complete book published on the most enduring souvenir ever invented: the Hawaiian shirt.

First developed in the early ‘30s as a "tourist attraction," Aloha shirts have their roots in the graphic, comfortable clothing that South Seas islanders have been wearing for hundreds of years.

Around 1935, a small-but-daring group of clothing manufacturers in Honolulu hit on the same good idea simultaneously: to make wildly colorful, "air-conditioned" short-sleeved shirts for tourists that would give them an immediate sense of relaxation, and going "Hawaiian." The shirts were also, as one clever Waikiki marketer observed, "Postcards you can wear."

So it has been for more than sixty years, with countless Hawaiian- and Japanese-print shirts designed and sold for the pleasure of millions of people.

The Aloha Shirt traces the splashy history of Hawaiian shirts from their beginnings right after the Great Depression through their popularity with World War II American servicem SecC and into the "Golden Era" of Hawaiian tourism and garment manufacturing—from 1935 to 1955.

As the book points out,...

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